Coaching: Your future starts now

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Transcript: Your future starts now

As we come to the end of this course, I hope that you have a deeper understanding of what a successful job search entails today. Put simply, it’s about both finding the right job and making sure the right job can find you. In this digital age of LinkedIn profiles, Facebook pages, corporate résumé databases, and email, all driven by various forms of keyword optimization, your résumé has to be structured correctly in order for it to be found. If it is not found, it isn’t read. If it isn’t read, you are not getting a call for consideration. It’s that simple.

Your résumé is part of your employment brand. What it says about you should be reflected in a consistent manner on your LinkedIn profile, Facebook page, keyword-optimized electronic résumé, and the paper document you hand to someone at an interview. Your brand is all about your results. Exactly what have you accomplished and what was the impact? You need to answer that question with numbers. And remember that everything on your résumé needs context. Tell your prospective employer about the environment in which you performed these tasks. It helps the hiring manager determine how you can fit into their organization.

Above all, the information on your résumé and your social media reputation starts to tell a story. Ultimately, telling stories is the most effective way of communicating who you are to prospective employers and getting that coveted second interview call.

If you have worked through the activities in this course, you are well on your way to having a solid basis for the search for your next job or promotion. You’ve made a great step forward in your career by completing your credential here at Cornell, and we wish you much success with your goals. We hope that you will stay in touch through our LinkedIn and other social media sites. And if you would like more help with your job search, please check out the information on the Next Steps page of this course.

Goodbye, and we hope to see you again in our virtual halls here at eCornell!