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SHA548-02: Aug 2, 2017: Social and New Media Marketing
Course Project, Part 1: Know Your Market
(due 8 August 2017)

Welcome to the Florea ePortfolio. My name is Christine Florea and I am student in eCornell's online "Marketing Strategy" program. My husband and I are both architects and we enjoy all facets of design.

For this assignment, I have chosen to study the household goods retail entity "CRATE & BARREL." I have tried to keep the information presented here both brief and informative. The geographic boundary to be studied here will be contained to the continental US.

Sources consulted will include:
Customer Reviews (Google and Yelp Reviews, as well as reviews from the CRATE & BARREL website that discuss both product and customer satisfaction).
Publicly-available Industry References/Literature (Forbes, Wall Street Journal, Crate and Barrel corporate resources/references, and social media/social communication sites such as Wikipedia and FaceBook).

Thank you for visiting this ePortfolio - your comments and feedback and very welcome!

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