Luxury car market is one of the most lucrative due to being uniquely expensive and limited in choice. This small but very competitive segment of cars and car dealers has its own niche and set of expectations both for buyers and sellers at the same time. Premium cars have their own enigma and it is important to know what stands behind the desire to own a luxury car.
We know that you cannot judge the book by its cover and yet you don't have the second chance to make the first impression. It sounds rather controversially but a premium car is the way that can make the first, the second and even the billion impression memorable. That is the value percieved or the desire to stand out and even to make a good investment into the future.
Luxury cars are positioned in a special way that they speak for themselves by showing the status of the owner, his inner desires like for instance passion or the desire to possess a unique car. For them the car is not means for commuting only but a piece of art to be admired and even cherished.
Self esteem is one of the drives in the industry. It is like when you buy a big, or even a huge car to compensate something or boost your confidence. This could be applied to premium cars but it will not be the main trigger for luxury car purchases as emotional aspect of owning something unique is the predominant one.
Premium cars set higher standards when it comes to the quality of the make. You get what you pay for and you cannot expect to get cheap plastic interior with a moderate design, fairly powerful engine at the cost of a spaceship. Only luxury cars can deliver better quality materials, innovative design and features and excellence in engineering of the car. Take Rolls Royce or Bentley as the example, both are in top price list but what makes them so desirable? History of the brand, reputation for excellence and unique character, tailoring to the needs of the buyer and charisma of the car itself. It is like Lego, you can modify and upgrade your car by adding features and options and be limited only by your creativity and probably by the state of your bank account.
Luxury cars make you feel and look exclusive. By owning it, you get an infinite membership to the closed community or a club where you are going to meet like-minded passionate owners of premium cars. You might be even the only one in your neighborhood driving that particular make as some of the models are manufactured in very limited series. It is like a retro car and you go to the retro show and find yourself the only one in your class and year category.
Buying a car is a type of investment though with some side effects like serviceable life. Buying a premium car is definitely an investment even with depreciation in mind as owning a car that is top in its league with exclusive design and features and low mileage makes it desirable in the eyes of the ones who know and can tell the difference between mediocre and masterpiece.
Luxury car pleases all your senses, you like what you see (design), hear (roar of engine), smell and touch (materials) and taste (that fantastic feeling you get when you start the engine for the first time).
All of this makes you feel good and that is really important as it is what the car is about – make you feel good!