COMPETITORS: 

John Robert Powers: http://www.johnrobertpowers.net

Brand Promise: Our purpose is to develop our client’s natural talent while at the same time building skills that will be valuable to them for the rest of their life. All you need in life is a CHANCE, to be successful. John Robert Powers will give you all the tools necessary to be successful in the business. But it is up to you to utilize those tools to the fullest capacity. The client ultimately is responsible for their success in the business. Every client knows that what they put into it they will get out of it. And those clients that want to succeed, work very hard and usually accomplish their goals.

Review: From a customer's perspective, she may feel like the company deems her to be independent throughout the entire process. Based on the promise, it sounds like it is up to the customer to be successful from the program. She may question what kind of support the company will give her, whether life-long or not. However, the company states that they will provide the tools necessary to be successful in the industry, but with extra initiative from the customer. 

Casablanca: http://www.jcasablancas.com/company-info

Brand Promise: For over 30 years, the internationally renowned John Casablancas Centers have developed the undisputed path for people seeking to improve their self-image and learn what it takes to enter the entertainment business. Founded by John Casablancas, the leader in the modeling/talent development business, the John Casablancas Centers have flourished in cities throughout the United States, South America, Asia and Europe. John Casablancas brought his unique ability to find and develop talent to the United States when he expanded the famous Elite Model Management Agency and helped develop the world's top "Supermodels". Each office of the John Casablancas Centers must meet strict standards and guidelines in conjunction with the knowledge gained from our past experience of finding and developing talent. Only those selected may be a part of the John Casablancas Center's experience.

Review: Before the customer even decides what the brand promise is, she must first assess her skill level, knowledge level, and even self-image. It seems as though the company is very exclusive and selective. A customer may expect, however, to be part of an elitist group, perhaps some of the best in the industry, and so it adds a great amount of credibility and potential success from the company. 

Our Company: Barbizon

http://www.barbizonmodeling.com/index.php/locations/barbizon_of_san_francisco

Brand Promise: The Barbizon experience is about discovering what makes you special, and developing your one-of-a-kind “star” quality for the whole world to see. Our expert modeling and acting training, along with life-skills instruction, will give you the confidence and tools to shine for a lifetime.

Review: I am very proud of my company's website. It is user-friendly and aesthetically pleasing. It is fun, young, and very informative. In the San Francisco office, specifically, the motto is "Be a model or just look like one." The website has quizzes for people to take, different videos and testimonials from alumni, success stories and a lot of photographs to show proof, and we are raffling off a $100 000 college scholarship to students/potential customers. The company is definitely very credible in the eyes of customers because of the thorough and amount of information we have on the website. The fact that we have been around for a long time also establishes that we have had a huge amount of success in the entertainment industry. Anybody can take our classes, which relates back to our brand promise of "developing your one-of-a-king star quality." We look for people who are different, unique, and do not discriminate. Anybody can take our classes and find his/her own unique star quality. 

Revised Brand Promise:

The Barbizon experience is about discovering what makes you special, and developing your one-of-a-kind “star” quality for the whole world to see. Our affordable expert modeling and acting training for children and adults, along with life-skills instruction, will give you the confidence and tools to shine. Relationship with Barbizon is a relationship for a lifetime. 

Revision Explanation: 

I revised the brand promise a little bit from the original one. I think it is more aimed towards showing support, affordability, and a lifetime relationship with Barbizon. We want to gain the trust of customers, and showing them that they are special and will gain skills for life are doing just that.