Competitor Brand Promise

Coldwell Banker uses the slogan, "Making the Dream of Home Real." This is evident in the company being in business since 1906, and having thousands of offices in 43 countries. They attribute this to their mission: "With industry-leading tools and the savviest pros in the business, our mission is the same as it was over a century ago: to ethically and honestly serve our clients so that they can achieve the dream of home." (Source: https://www.coldwellbanker.com/)

Keller Williams Realty's mission is "To build careers worth having, businesses worth owning, and lives worth living." Their brand promise is that when you work with them, they provide you, the client, with an experienced real estate agent who will always put your needs first so that you can have a smooth buying or selling process. (Source: http://www.kw.com/kw/TheDifference.html) 

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The Delgado Realty brand promise

Delgado Realty's brand promise is essentially that we guarantee we will sell your home (or that you will be happy with your purchase of a home), or our brokerage will buy it from you. It is a very bold promise, but one that grabs clients' attention because it solves their problems. This is consistent across every social media platform that mentions Delgado Realty's brand. (Source: http://www.daviddelgadorealty.com/)

Brand promise before AIO analysis: "You will be happy with the purchase or selling of your home with us or we will buy it from you!"

Brand promise after AIO analysis: "Delgado Realty: Your Real Estate Solution". The brand still offers to purchase the clients' property if they are unsatisfied after using our services, but we also promise that our agents are some of the most respected real estate agents in North America. They are quick and prompt to answer, pleasant to work with, honest, and extremely knowledgeable about real estate and the surrounding areas.