The Market
Delgado Realty is a brokerage owned and managed by David Delgado, serving Fullerton and surrounding areas in southern California such as Anaheim, Whittier, La Habra Heights, Hacienda Heights, Brea, and Downey. Fullerton, where the office is located, consists of about 135,000 people and is home to a vibrant music scene. According to the 2010 United States Census, about 73,127 people (54.1% of the population in Fullerton) lived in owner-occupied housing, while the other 43.6% lived in rental housing units. The median income and number of people purchasing houses is expected to increase over the years as the amount of entertainment, companies, and young couples look to move into the area that is not as expensive or as crowded as a city like Los Angeles.
Customer base
As briefly mentioned above, Orange County is not as expensive as Los Angeles so that makes it an ideal place for people on a budget. However, that is not the only type of people wanting to move there. Some micro segments that might consider purchasing property in Orange County include:
- Families
- Young couples and singles
- Empty nesters
- Startup companies
- College students
- Disneyland enthusiasts
Competitors in the Market
Century 21
2270 Rosecrans Ave, Fullerton, CA 92833
(714) 870-7650 | century21.com
Keller Williams Realty
17822 E. 17th St, Ste. 101, Tustin, CA 92870
(714) 426-3800 | kw.com
Coldwell Banker
4130 W Commonwealth Ave, Fullerton, CA 92833
(714) 292-5285 | coldwellbanker.com
Re/Max
16131 E Whittier Blvd, Whittier, CA 90603
(562) 947-2867 | remax.com
Katnik Brothers Real Estate Services
140 Centennial Way, Tustin, CA 92780
(714) 486-1419 | Katnikbrothers.com
First Team
18180 Yorba Linda Blvd #501, Yorba Linda, CA 92866
714) 996-6070 | firstteam.com