The Market

Delgado Realty is a brokerage owned and managed by David Delgado, serving Fullerton and surrounding areas in southern California such as Anaheim, Whittier, La Habra Heights, Hacienda Heights, Brea, and Downey. Fullerton, where the office is located, consists of about 135,000 people and is home to a vibrant music scene. According to the 2010 United States Census, about 73,127 people (54.1% of the population in Fullerton) lived in owner-occupied housing, while the other 43.6% lived in rental housing units. The median income and number of people purchasing houses is expected to increase over the years as the amount of entertainment, companies, and young couples look to move into the area that is not as expensive or as crowded as a city like Los Angeles.

Customer base

As briefly mentioned above, Orange County is not as expensive as Los Angeles so that makes it an ideal place for people on a budget. However, that is not the only type of people wanting to move there. Some micro segments that might consider purchasing property in Orange County include:

• Families
• Young couples and singles
• Empty nesters
• Startup companies
• College students
• Disneyland enthusiasts 

Competitors in the Market

Century 21

2270 Rosecrans Ave, Fullerton, CA 92833

(714) 870-7650 | century21.com

Keller Williams Realty

17822 E. 17th St, Ste. 101, Tustin, CA 92870

(714) 426-3800 | kw.com

Coldwell Banker

4130 W Commonwealth Ave, Fullerton, CA 92833

(714) 292-5285 | coldwellbanker.com

Re/Max

16131 E Whittier Blvd, Whittier, CA 90603

(562) 947-2867 | remax.com

Katnik Brothers Real Estate Services

First Team